TIAGO LUCCI

Copywriter and Creative Director

+55 (11) 97265-9925

ABOUT

It's been more than 15 years using the creativity to deal with every kind of challenge, for clients such as Audi, Ford, Land Rover, Citibank, Johnnie Walker, Johnson's Baby, Philadelphia, Nutella, Sony, Vivo and Michelin. As a Copywriter and Creative Director, I had the opportunity to connect with very talented people at FCB, Wunderman, SapientNitro and Publicis.Sapient. The small selection of cases below is a part of the work I've done with them. Enjoy it and thank you for the visit.

SEE MY WORK

YOU SAY THE INGREDIENT,

THE APP SHOWS THE RECIPES.

PHILADELPHIA | Voice Cooking

Cooks don’t want to touch their mobile screens while they cook, since their hands are busy or even dirty. That’s why we created a voice command recipe app. Taste it.

THE CAR THAT FACES ALL TERRAINS.

LAND ROVER | Mini Freelander

To remember that the new Land Rover Freelander could be adjustable for 5 different kinds of terrain, we placed mini-freelanders crossing over sandwiches, cocktails and ice creams at restaurants, pubs and sweet-shops.

HAVE YOU EVER SEEN

A SLOW MOTION SHAKING DOG?

SONY | Slow Dogs

The smartphone Sony Xperia Z2 can shoot slowmotion movies with high-resolution quality. We invited 3 dogs to announce the feature. Check it out.

WHAT IF YOU RECEIVED A PERSONALIZED POSTCARD WRITTEN BY SOMEONE YOU HAD NEVER SEEN?

FORD | Global Friends

To announce the New Fiesta as a global car, we sent handwritten postcards from different countries to brazilian consumers. The cards came in the original languages, inviting people to see the translation in a personalized microsite.

THE BEST WAY TO SOLVE A BELLY PAIN: PLAYING A GAME.

BUSCOPAN | Untie the Knots

Buscopan is a medicine for any kind of abdominal pain. To make people remember that, we created a game for tablet and mobile. The challenge was simple: untie the knots in the belly region. Have fun.

A COLOR CAN SAY A LOT ABOUT YOU.

CLIGHT | The Color Experiment

The powder juice Clight wanted to invite people to realize how colors can reflect their moods. We invited 6 women to analyse a model wearing different colors. Guess what happened.

A MAGIC AD FOR A MAGIC INGREDIENT.

Philadelphia | Magic Cook

When you add the cream cheese Philadelphia to your recipes, everything is transformed. No one better than a magician to ensure that.

INSPIRING PEOPLE TO LIVE THE LIFE THEY WANT TO.

ABBOTT | Life. To the fullest.

Abbott believes that when you are healthy you can live to the fullest. We invited 3 inspiring people to share their stories.

HOW TO TRANSFORM A BAG INTO A MEDIA DISPLAY.

Johnny Walker | Red Mix Bag

To encourage people to mix Red Label with fruits, we printed our ad on the supermarket plastic bags that were located in the fruit areas.

THE FIRST CHEESECAKE RECIPE CREATED ON SOCIAL NETWORKS.

PhiladelphiaThe Social Cheesecake

In the Cheesecake Day, we invited Philadelphia fans to choose the ingredients and the MasterChef winner to cook the recipe.

© 2016 TIAGO LUCCI. All rights reserved.